Worlds.com to Develop 3D Virtual 'DMC World' for Legendary Rap Artist Darryl 'DMC' McDaniels
Multi-Platinum Artist Brings Rap to 3D Virtual Worlds
NEW YORK, July 9 /PRNewswire-FirstCall/ -- Worlds (http://www.Worlds.com)
(Pink Sheets: WDDD), the pioneer platform in 3D virtual communities with
rich immersive 3D environments, has announced today that it has signed an
agreement to develop and host a 3D virtual world for legendary hip hop
artist Darryl "DMC" McDaniels.
"This partnership between rap's most influential pioneer and the
pioneer of virtual worlds is the most credible way to open up 3D virtual
communities to a whole new market of rap fans," stated Thom Kidrin, CEO of
Worlds.com. "DMC has the street cred and creative vision for developing a
3D world that will draw and maintain on online community as well as attract
other major artists to visit DMC World."
Darryl McDaniels said, "We broke new ground with Run-DMC and I
continually look to get involved with new concepts in entertainment.
Virtual worlds are on the forefront of social media and entertainment so my
friends -- I consider all my fans 'friends' -- should be able to experience
'everything DMC' in the most innovative immersive 3D virtual environment
available."
Thom Kidrin added, "Worlds has always worked with the top musical
artists in the industry such as David Bowie and Aerosmith. The relationship
with DMC is a continuation of our strategy to host ground breaking virtual
music communities with the leading artists of the various genres in the
music industry."
Founded in 1994, Worlds is preparing to release its newly updated and
enhanced 3D platform, with a new rendering engine and micro-economy
platform. In Worlds, users create avatars that navigate through virtual
worlds as well as build their own worlds on a P2P network. The company is
building on existing formats to improve entertainment, socializing, and
marketing capabilities in the 3D online environment.
Worlds launched in 1994 and received its first US patent, number
6,219,045, for multi-user server technology for 3D applications, in 2001.
The most recent patent, 7,181,690 B1, was granted to Worlds.com in February
2007 as a continuance patent to its parent patent mentioned above, which
provides a highly scalable architecture for a three-dimensional graphical,
multi-user, interactive virtual world system. Worlds users have a personal
avatar which allows them to move, view, voice chat, send email, join
discussion groups, listen to music, watch videos, and shop within the
Worlds community.
About Worlds:
Worlds.com was founded in 1994 and utilizes its patented 3D technology
in partnership with brand leaders in specific market segments to offer 3D
multi- user environments that have interactive Avatars, rich media
graphics, text chat, voice-to-voice chat, video and e-commerce. The 3D
communities allow visitors to interact with each other, teleport throughout
the Worlds environment as well as participate in shared experiences.
Besides partnering with existing content providers that have strong brands
and an existing following, Worlds also encourages individuals to create
their own virtual spaces, communities and unique Avatars with easy-to-use
tools. Worlds was, and remains, true "social networking" well before the
term became mainstream.
About DMC
DMC's formidable talent and magnetic personality catapulted rap and hip
hop to the forefront of the music business in the 1980s and his influence
on these popular genres continues to this day. Run DMC, founded by Darryl
(DMC) McDaniels, Jason Mizell (Jam Master Jay) and Joseph Simmons (Rev
Run), blazed a 20-year trail through the music industry, changing the face
of R&B by creating the first "new school" hip hop recordings and becoming
the first rap act to get airplay on MTV, cross over into the pop
mainstream, and earn gold, platinum, and multi-platinum status. Run DMC's
unique fusion of rock and rap exploded into the mainstream with their third
album, 1986's "Raising Hell," the first rap album to hit number one on the
R&B charts, the pop Top Ten and go platinum. One of their biggest hits, a
riveting cover of Aerosmith's "Walk This Way," was recorded with
Aerosmith's Steven Tyler and Joe Perry.
DMC's first solo musical project entitled Checks, Thugs and Rock n Roll
followed close on the heels of his Emmy award-winning VH1 Special "DMC: My
Adoption Journey" which focuses on DMC's discovery that he was adopted and
includes footage from his new video, "Just Like Me" featuring Sarah
McLachlan as well as music clips from DMC's "Check, Thugs" album. More
information visit http://www.me-dmc.com or http://www.RunDMC.com
Forward Looking Statements
This release contains certain forward-looking statements and
information relating to Worlds that are based on the beliefs of Worlds'
management, as well as assumptions made by and information currently
available to the Company. Such statements reflect the current views of the
Company with respect to future events including estimates and projections
about its business based on certain assumptions of its management,
including those described in this Release. These statements are not
guarantees of future performance and involve risk and uncertainties that
are difficult to predict, including, among other factors, changes in demand
for the Company's services and products, and changes in technology.
Additional risk factors are included in the Company's public filings with
the SEC. Should one or more of these underlying assumptions prove
incorrect, actual results may vary materially from those described herein
as hoped, anticipated, believed, estimated, preparing or expected. The
Company does not intend to update these forward-looking statements.
Press Contact: Lauren Monroe 212.584.4330 lmonroe@5wpr.com
See Also
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